Victor Cheng
CaseInterview.com was founded in January, 2008 and is the longest running and most prominent blog on the management consulting industry.
CaseInterview.com has had in its 13-year history 28 million visitors and currently has over 105,000 active members. In fact 9 out of 10 new hires at McKinsey, Bain and Boston Consulting Group are caseinterview.com students.
Victor Cheng is the founder of CaseInterview.com and is a graduate of Stanford University with a degree in quantitative economics, he landed job offers at McKinsey, Bain, Monitor (since acquired by Deloitte), LEK, AT Kearney, and Oliver Wyman. Out of 400 Stanford University applicants to McKinsey, he was one of 6 candidates who received an offer from McKinsey.
At McKinsey, Victor was ranked in the top 10% of consultants worldwide in his start class and served as a resume screener and case interviewer for the firm.
When not mentoring aspiring consultants from 100+ countries around the world, he serves as a strategic advisor to Inc. 500 CEOs. He has been featured as an business expert by the Fox Business TV Network, MSNBC, TIME, The Wall Street Journal, The Harvard Business Review, Fortune Small Business, SmartMoney.
Heâs the author of Case Interview Secrets: A Former McKinsey Interviewer Reveals, How to Get Multiple Job Offers in Consulting, which to date has sold over 100,000 copies, The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time, and Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry.Â
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Television Appearances
Bank Marketing in Recession
Fire Sale Marketing in the Auto Industry
Marketing Stunts Gone Wrong
Media Appearances
- The Wall Street Journal: Acing Tricky Questions
- Quartz Magazine: Consultant, Consult Thy Self
- Examiner: Monitor Group Files for Bankruptcy
- The Wall Street Journal: McKinsey Tries to Recruit Mothers Who Left the Fold
- TIME: Black Friday Shopping: Discounting but No Panic
- Entrepreneur: Five Signs You're Losing a Sale - And How to Save It
- The Wall Street Journal: How Small Business Can Survive and Thrive in Economic Hard Times
- MSNBC: Small Firm's Job-Growth Role May Be Overstated
- Forbes: Five Ways to Build a Virtual Company
- Entrepreneur: How to Stage a Small Business Comeback
- Harvard Business Review: Is Freelancing Right for You?
- Fortune Small Business: Smartphone Showdown
- Inc Magazine: How to Evaluate Your Company's Financial Position
- The Wall Street Journal: Tough Times Call for New Ideas
- Entrepreneur: To See or Not to See?
- Inc Magazine: Wall Street vs. Main Street
- The Wall Street Journal: Acing Tricky Questions
- SmartMoney: 5 Survival Tips for Entrepreneurs
- MarketWatch: Small Firms Grow, Even Thrive, by Adopting New Strategies to Outlast Recession
- TheStreet.com: The Top 12 Pitfalls of Starting a Business
- Monster.com: Stimulus Creating Self-Employment Opportunities
- Phoenix Magazine: New Jobs for Arizona, Inc.
- Vending Times: How to Find New Opportunities