In my program exclusively for CaseInterview.com members, you’ll discover how to have your reputation precede you, become a high profile person in your field, and have opportunities seek you out (instead of the other way around).

You have a personal brand when your name is associated with something specific in the mind of your target audience.  For example, amongst aspiring management consultants thinking of case interviews, you think of _______________.  For a million people a year, the answer to that question is my name.  That’s an example of a powerful personal brand.

While there are tens of thousands of people as technically competent as I am regarding case interviews, I’m often the first person people think of around this topic.

This was not an accident.  I don’t have better case interview skills than others. But, I’d argue I have better skills at building a personal brand than others do (and applying it to the case interview).

• The last time I wrote a resume for myself was in the year 1999.
• When people ask me for a business card, I say, “I don’t have a business card.”
• I’ve stopped taking on new clients for the rest of this year and anticipate doing the same next year.
• 1 million people visited my website last year. I spent $0.00 on advertising.

In my program on How to Develop a Powerful Personal Brand, I teach you the exact same approach I used to build a personal brand in the management consulting field.

You’ll discover a framework and approach for building your own personal brand.  Similar to how I deconstruct the case interview process into easy-to-understand steps, I do the exact same thing in this program for building a personal brand.